Marketing
Wellness has become a top priority for younger consumers as burnout takes hold: survey
According to McKinsey’s Future of Wellness survey, 84% of US customers said that wellness was a top or important priority for them.
Marketing
Marketing
Annie’s new mac and cheese recipe has longtime fans fuming
The “Now Cheesier” version swapped butter and milk for cornstarch.
Marketing
As other retailers retreat, REI is doubling down on DEI
CEO also retracts endorsement of Trump appointee: “It was a mistake.”
Marketing
More companies could start leaning into Made in USA claims—but they have to do it right
The National Advertising Division of BBB National Programs helps regulate these “powerful” claims across the consumer products industry.
Marketing
While Target pulls back on DEI, Lush is doubling down
In an effort to make a statement, the cosmetics brand temporarily renamed three of its bath bombs as ‘Diversity,’ ‘Inclusion,’ and ‘Equity.’
Marketing
72% of shoppers would stay loyal to brands they loved even if it meant paying more: survey
A new study by Zeno Group found that 87% of American shoppers support the brands they love “even when it’s inconvenient.”
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